Krista Berger has found tremendous honor in helping develop products and experiences that allow children to see themselves reflected in the world. As Senior Vice President of Barbie and Head of Dolls, Krista oversees the Barbie and Dolls portfolio at Mattel. She leads a global team across strategy, product development, and marketing. Under her leadership, the Barbie brand has experienced remarkable growth, doubling in size and reaching its highest sales in more two decades in 2021.

Throughout her career, Krista has earned several industry recognitions, including Ad Age 40 Under 40, Brand Innovators 40 Under 40, and the Women in Toys Wonder Women Award. Krista’s leadership philosophy is grounded in the belief that everyone’s voice matters. She shares, “When people feel heard and know that their voices matter, what they say is so much more powerful. And if you can unlock courage in culture, that’s when you get magic.”

She credits her time at the Claremont Graduate University’s Drucker School of Management for shaping her perspective on leadership, learning that effective management is not just about strategy, it’s about integrating people, purpose, and values. Krista adds, “That perspective has stayed with me throughout my career, especially in roles where I’ve had the opportunity to help nurture imagination, creativity, and joy in children’s lives.” Krista’s career reflects a deep commitment to people-centered leadership and shows how fostering a culture of courage can lead to more effective management.